It may be hard to believe, but members of Gen-Z—the generation born between 1997 and 2015—are now old enough to be renting apartments. These fresh-out-of-college 20-somethings will be looking for places to live, and it’s critical to make sure you are taking steps to catch their attention. Here are three strategies that will help you appeal to the Gen-Z renter.
Advertise on Social Media
Gen-Z renters spend almost all of their time on their phones, the internet, or both. So if you want to reach them with your advertising, you should be targeting social media sites like Instagram and TikTok. Cultivating a strong social media presence for your property outside of paid advertising will also help Gen-Zers find you on their own and help them notice your building before they even visit your website (which should also be modern, attractive, and compatible with a variety of devices).
Highlight Green and Energy-Efficient Amenities
Members of this generation are more environmentally conscious than before. Eco-friendly appliances and energy-efficient windows and showerheads are all benefits to highlight, in addition to features like easy recycling and LEED certifications. If your property is taking steps to reduce its environmental impact, Gen-Z renters will notice.
Gen-Zers have grown up surrounded by technology—even the oldest members who are now looking to rent likely don’t remember a time before cell phones and computers. For this reason, you want to make sure that your property supports a high-tech lifestyle from the jump. Rental applications should be easy to access and complete entirely online. High-speed internet should be already in place or a cinch to install in their unit after they move in. Keyless entries, power outlets with USB ports, and an online portal through which tenants can request maintenance are all features that will attract Gen-Z renters.
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