by Toledo | Jun 4, 2019 | Linkedin, Marketing, Property Manager
It is well known in the apartment business that retaining current residents provides greater long-term value and a higher return on investment than constantly courting new residents, yet many properties focus their marketing efforts on the latter. However, marketing...
by Alyssa R. | May 9, 2019 | Linkedin, Marketing, Property Manager
Apartment communities that offer on-site fitness classes and opportunities to work with personal trainers, nutritionists and chefs have a leg up on other properties when it comes to acquiring new residents and retaining old ones. But before a property can do either of...
by Alyssa R. | Apr 2, 2019 | Linkedin, Marketing, Property Manager
Bringing a company like Power for Life Fitness into an apartment community to provide fitness and wellness services, as opposed to just opening a fitness center or offering fitness on demand, can improve new resident acquisition and boost current resident retention on...
by Alyssa R. | Mar 3, 2019 | Linkedin, Property Manager
The rental business, by nature, is a volatile one. More than 100 million Americans rent, yet they are outnumbered two to one by homeowners—and in most cases, renting a home is a stepping stone on the path to purchasing one. In the United States, the average lease term...
by Alyssa R. | Feb 3, 2019 | Property Manager
The benefits of retaining the residents currently occupying the units in your apartment building are vast and varied. Longer term residents mean higher lease renewal rates, fewer empty apartments that aren’t bringing in revenue, and a more reliable, trustworthy source...
by Alyssa R. | Dec 16, 2018 | Linkedin, Marketing, Property Manager
In the wake of the recent shift towards healthier living in urban areas across the United States, apartment communities have been forced to adapt and offer new services tailored towards residents eager to live a healthier lifestyle. In an effort to keep rent...
