The dropping temperatures and fewer daylight hours during the winter months tend to force even the most active people indoors more often than they would like. But this can be a boon for property managers, as it is the perfect opportunity to remind residents that you care about their health and support them in achieving their wellness goals. Take a look at the simple and free things you as a property manager can do to help your tenants remain active from December to March.
Advertise Group Fitness Classes
The free fitness classes offered through Power for Life Fitness are the perfect way for tenants to maintain and even improve their fitness routine during the winter. Increasing the advertising and messaging around the fitness classes available to the residents of your building can inspire folks who haven’t tried them, like those who run outdoors or play sports outside during the warmer months. This not only tempts your residents to give new classes a shot, but if they love it, they’ll continue to attend throughout the year.
Encourage Stair Use
Extra jackets and layers to deal with lower temperatures mean more crowded elevators. To avoid lines at the elevators and keep residents active, encourage them to use the stairs whenever possible. Post encouraging messages at the doors leading to stairwells or flyers with information on the health benefits of taking the stairs, such as protecting against high blood pressure, unwanted weight gain, improving bone density and muscle tone, and boosting metabolism and cardiovascular fitness. Be sure not to skip any floors either, as there are just as many benefits to walking down the stairs as walking up them, even though it feels easier.
Provide a Community Calendar
One of the biggest factors that contributes to resident retention and acquisition is location. Educating residents about the activities and events that are offered in your property’s neighborhood will reinforce the benefits of living there, making prospective residents more likely to move in and current residents more likely to renew their lease. Look into the free winter activities put on by your community and create a calendar listing all of them to send out to your residents. In addition to having activities to do, residents will be thrilled that they didn’t have to seek out things to do themselves.
Interested in adding Power for Life Fitness classes to your property this winter? Click HERE to schedule a free consultation to evaluate your gym space.