For most property managers, retaining current residents is the number one goal. But with potential residents renting for longer and buying homes later, the competition for tenants is at an all-time high. In order to reach or remain at lease-up, attracting new residents must be a priority. And if the building is a Power for Life Fitness property, there are countless ways these services can be incorporated into future resident-facing marketing materials. They may even be the reason a new tenant chooses to sign a lease!
In marketing the services provided by Power for Life Fitness, it should be made clear to prospective residents that by choosing the property, despite the monthly rent amount, they have the opportunity to save money. The chance to cut out a pricey gym membership and/or a costly commute to their workout will make the property that much more attractive to new tenants, and this can be articulated in both online and in person marketing materials. On the property website, make sure that free group fitness classes are listed prominently in the amenities section or on the page that apartment shoppers would navigate to. In descriptions of the property and what it offers, include its commitment to helping residents live healthier and more active lives. In the photos of the property, include images of the group fitness studio and/or a group fitness class in action to give site visitors a more visceral sense of what it would be like to live there.
For prospective residents that travel to the property for a meeting with the leasing office or a tour, a class schedule can be included in the informational packet they receive. Power for Life Fitness also offers brochures and one-sheets detailing all the services that would be available to new residents, including free classes, affordable on-site personal training, nutrition and chef services, and more. If tours pass through the fitness center, this provides the perfect opportunity to mention the free weekly classes that take place there as well.
Fitness is becoming an increasingly large priority for the demographic looking to live in luxury apartment buildings. The fitness and wellness services offered by Power for Life Fitness, and strategically marketing them to prospective residents, can play a huge role in differentiating a property from its competition and take it one step closer to winning the lease.