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If you’re eager to get residents involved in your community again but hesitant to start hosting the types of events you have in the past, challenges are a great place to start. Here are five reasons why.

They Can Have Different Levels of Involvement. An in-person event has just one level of involvement: The resident either thinks it sounds fun and interesting and goes to the event, or they don’t. But with a challenge, there are many more options available and it is entirely up to the resident how much they want to participate. When you create the challenge, you can create different participation benchmarks and the residents can choose what feels doable for them, whether that’s something as simple as snapping a photo and sharing it on social media or attending a class or event. Having these different levels will help you attract more people to the challenge overall.  

They Don’t Require Meeting in Groups. Even before the pandemic, your community likely housed many independent, introverted individuals who preferred not to attend meetings or events with large groups of people. Challenges are the perfect way to attract these people (as well as those who are still weary of social gatherings for health and safety reasons) to get more involved in the community without forcing them into a situation they may not be comfortable in.

You Can Offer Incentives for Participation. One of the best parts of a challenge is the prizes! Challenges are built in such a way that the more you participate, the more you can win. You have complete control over what you want these incentives to be, but the more desirable they are, the more likely you are to attract more residents to the challenge. 

They Can Encourage Healthy Behavior. By nature, challenges encourage people to do the same thing (or similar things) over and over again for a set amount of time. This is also the formula for creating a new habit and is therefore a great way to encourage your residents to adopt a new healthy behavior (such as taking the stairs instead of the elevator) and figure out a way to incorporate it into their routine on a regular basis. 

They’re Super Easy to Execute. There are two steps to starting a challenge: Designing it and telling your residents about it. Beyond that, it’s up to them! There may be benchmarks that you need to monitor to track participation, but this can be done when it is convenient throughout the challenge period. In fact, the biggest part of a successful challenge is the marketing—the more your residents know and are reminded of the challenge, the more likely they are to participate.

If you have questions about challenges or you’re looking for help setting one up for your community, contact Power For Life Fitness today by emailing us at We have a variety of monthly challenges available, so don’t hesitate to reach out for more information! 

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