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In today’s highly competitive apartment rental market, it is no longer enough to have a roof deck or a party room—the roof deck must be equipped with different seating options and grills and the party room must have a full-size fridge and sound system. Likewise, the presence of a fitness center is no longer enough of a draw to lure in prospective residents and retain current ones. The fitness center must be outfitted in such a way that it covers all the current and future needs of the property’s tenants. Here are the three key characteristics of an easily marketable and well-utilized residential gym space. 

  1. Space for Classes

Regardless of whether or not the property currently offers group fitness classes, having the space to do so can be a powerful draw for current and future residents alike. This space makes it easier for friends and neighbors to work out together, either on their own or with a trainer or instructor, increasing the likelihood that they will continue to exercise and therefore consider the fitness center to be a valuable and necessary amenity. If the property does decide to offer classes to their residents through a company like Power for Life Fitness, this space will be put to good use week after week and provide a valuable message to include in marketing materials. (Unsure if you have a space for group fitness classes? Contact Power for Life Fitness for a free site evaluation.)  

  • Space for Free Weights

Gone are the days in which only bodybuilders used free weights or emphasized strength training. These days, almost everyone who hits the gym is likely to work in some weights. Gone also are the days in which exercisers dedicated at least an hour to their workout, with many trying to be in and out of the gym in 30 minutes or less. The solution: Exercising with free weights, which engages more muscles at once than strength training machines, yielding toning results even faster. But in order to get these results, a space in the gym for completing exercises like walking lunges, jump squats or renegade rows is crucial. Having the space for residents to complete these highly effective exercises will go far towards guaranteeing their continued use and enjoyment of the gym. 

  • Variety of Equipment

No two exercisers are the same. Some prefer the treadmill, while others favor the elliptical. Still others would rather bike or row. The wider variety of machines and equipment in the gym, the more likely it contains the equipment that any given resident prefers to use, and the more likely he or she will be to use it on a regular basis. It is also key to consider a property’s demographics when filling a gym with equipment. Older residents may be more likely to use an elliptical or a recumbent bike, resistance bands or small weights, while younger residents might want a rowing machine and larger weights. A large assortment of equipment is the third key to ensuring that residents regularly use the residential gym.

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