By now, the perks of being a wellness-focused community have been studied, evaluated and made apparent: Properties that offer wellness amenities, such as fitness centers, free group fitness classes, pools, meditation rooms, and on-site meal services can earn up to 25 percent more than traditional luxury properties. Having these wellness-focused amenities available shows your residents that you are committed to helping them live their best lives, and that you want them to be able to do so in a way that is easy and attainable.
Being a wellness-focused community is a powerful tool for resident retention and acquisition. Offering these amenities—or even smaller ones like infused water in the lobby or signs directing residents to the stairs—will help your current residents feel supported and cared for. It will also make them feel like they are getting more for their money than they might at other properties, increasing the chances that they will sign a new lease. Likewise, being able to include these amenities in information packets for prospective residents and featuring them in in-person and/or virtual tours can spark interest from new residents, especially those for whom health is a priority.
The best part: It’s super simple to make health and wellness a priority in your community, even if you don’t have a state-of-the-art fitness center or designated group fitness studios. Power for Life Fitness can help lead group fitness classes from meeting rooms, community spaces, roof decks or vacant apartments, as well as lead wellness-oriented events, or offer resources and ideas your property can use to prioritize the health of your residents.
To get started, here are three simple ways to scale your amenities on a budget. And for more ways to transform your community, contact Power For Life Fitness today.